Our Team


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Photo: ©Lori Cannava
Debra Pickrel, Assoc. AIA
Founder and Principal

 

Working with ambitious architects, interior designers, and historic preservationists, the Pickrel Communications team delivers powerful verbal and visual engagement that fuels business through a range of related services. An award-winning marketer, content creator, and multimedia director, Debra launched her firm in 2001 following a career at media visionaries Condé Nast, Hearst Publications, and Time Inc., where she was associate publisher, marketing, for two preeminent titles. She also served as communications and public relations director at Rafael Viñoly Architects.

 

Debra supports the wider design community as a member of the AIANY marketing and communications committee, for which she served as director of programs for three years. Previously, she received an Outstanding Service Award from the Society of Marketing Professional Services NY, and was vice president of education for the Frank Lloyd Wright Building Conservancy board of directors. She is co-author and editor of several books including Frank Lloyd Wright in New York – The Plaza Years, 1954-59, as well as articles and special projects for Architectural Digest, Architectural Record, Elle Decor, Metropolis, Preservation, and other design publications. Debra holds an MA in historic preservation from Goucher College and a BA in media and journalism from the University of North Carolina at Chapel Hill, where she was a member of the General Alumni Association board of directors. 

Affiliates


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Henry B. Lee
Multimedia Producer

 

Founder of Henry Lee Pictures, Henry is a multimedia producer and content creator with dynamic film, photography, and digital expertise. His work traverses marketing, advertising, public relations, news, and editorial projects. Mentored by Spike Lee while pursuing his MFA in filmmaking at NYU, Henry’s camera has captured a host of national luminaries including politicians, authors, actors, and others. He has crafted industrial films for 3M, GlaxoSmithKline, Ogilvy & Mather, Time Inc., and the Woodlawn Cemetery (Bronx, NY, a National Historic Landmark), to name a few, and also produced for Sesame Street (PBS). Henry holds a cum laude BFA in communication arts and design from Virginia Commonwealth University and a degree in photography/multi-media from the Art Institute of Pittsburgh.


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Cristiana Peña
Digital Communications Specialist

 

Cristiana is a digital media strategist and web content developer specializing in architecture, design, historic preservation, and allied fields. Expert at leveraging digital platforms, she builds online communities to drive real-world change. Since 2013, she has served as chief of social media for CIRCA Old Houses, developing timely, creative campaigns to continually expand its digital footprint. Cristiana also led the digital campaign for “Unite to Save the Frick,” was director of programs at the Woodlawn Cemetery (Bronx, NY), and is the executive director of the James Marston Fitch Charitable Foundation. She received her BA in art history (emphasis in architectural history) from the Pennsylvania State University and her MS in Historic Preservation from Columbia University.


Nick Porter, Digital Consultant

Nick Porter
Digital Design and Branding Specialist

 

Nick is a digital consultant specializing in WordPress-based website development and online campaign design for arts and cultural institutions, historic house museums, and community preservation groups. Working in public relations since 2011, he has collaborated with advocacy and architectural clients to create and maintain effective web branding and to build quality audiences in a noisy digital world. His skillset springs from a passion for media theory and political activism, put into practice through engaging and efficient design initiatives for grassroots organizations including Democracy Now! and Fair.org. Nick received a BA in philosophy from Long Beach State University and his MA in media studies from The New School.