The Bruner Foundation / Rudy Bruner Award

A Biennial Award That Illuminates the Complex Process of Urban Placemaking and Advances the Conversation on Making Cities Better

 

 

360 Degree Consulting

 

An ongoing, multi-level outreach initiative incorporating new outlets, tools, and digital integration to promote the Rudy Bruner Award, including: a Metropolis blog series for ongoing exposure; expansion of media targets and local market outreach; media pitch development; website updates; social media integration; award ceremony and exhibit ideas; repurposing of content for case study books

 

Goal:

vivify and boost awareness of the venerable award among target audiences, encouraging entries while “advancing the conversation about making cities better” among design professionals, educators, students, and the general public

 

Results:

entries nearly doubled in the first partnership biennium, media coverage doubled by the second biennium


“For three cycles of our biennial Rudy Bruner Award for Urban Excellence (RBA), Debra has provided consulting on strategy; media targeting, content, and outreach; blog creation, development, and promotion; and supporting program and event concepts. She continually presents fresh ideas and approaches that advance our thinking, and identifies opportunities to leverage our communications for optimum results. She has elevated awareness of and response to RBA in numerous ways, helping to ensure the quality of award submissions and improve the visibility of the program nationwide.”
—Anne-Marie Lubenau, Director, AIA, Rudy Bruner Award for Urban Excellence at the Bruner Foundation

 

Photos: Chicago Riverwalk ©Christian Phillips, Iberville House ©Kronberg Wall