Mathews Nielsen Landscape Architects
2015 Fast Company Most Creative People in Business
2018 Urban Land Institute Global Award for Excellence – New School University Center
2017 Chicago Athenaeum American Architecture Award – Whitney Museum of American Art
Metropolis Magazine “Green Team” Blog Series
Goal:
develop a targeted outreach platform for the firm to “tell its own story” of thought-leading research and design to cultivate widespread awareness of its expertise and diverse portfolio
Results:
the “Green Team” blog series (one of five PCI has developed) reached the magazine’s top ten in one month; its success stimulated media coverage, which increased sevenfold in three years, including a Master Class feature in September 2015 Fast Company…and the naming of the principals to their Most Creative People in Business list
Landscape Architecture Magazine Video Interview – 2013
Goal:
explicate Principal Signe Nielsen’s professional outlooks and experiences in anticipation of a firm profile in Landscape Architecture Magazine
Results:
a ten-minute video interview with friend and fellow landscape architect Michael Van Valkenburgh, complementing a 40-page firm profile in the magazine’s April 2015 issue
“Debra came highly recommended to us. New
to landscape architecture, she dove right in, generating targeted and successful media exposure and speaking engagements. An adept relationship builder, our clients praise her, too.”
—Signe Nielsen, RLA, FASLA, Principal
