Wid Chapman Architects

Former Chair of Interior Design, Parsons the New School for Design

 

Positioning Assessment and New Website

 

Goal:

develop and express firm positioning on a new website to foster business across core sectors

 

Results:

identity assessment provided the foundation for the project, proffering fresh messaging, content, and social media integration; projects nearly tripled, with the site as the new face of the firm

“Debra has delivered fresh perspectives and robust results for my interiors practice. She developed compelling positioning for us, translating it through a new website and firm presentations, and has significantly diversified and increased our media coverage.”
—Wid Chapman, AIA, Principal

 

Photos: Watermark and Industry Kitchen ©Paul Johnson