Mathews Nielsen Landscape Architects (MNLA)

2015 Fast Company Most Creative People in Business
2018 Urban Land Institute Global Award for Excellence – New School University Center
2017 Chicago Athenaeum American Architecture Award – Whitney Museum of American Art

 

 

Public Program Series

 

New York Botanical Garden Landscape Design Portfolio Lecture Series: Optimistic Landscapes 

waterfront renewal, innovative parks/public places – Hunts Point Landing, the Lowline, Pier 55

other series speakers – Laurie Olin, Arabella-Lennox Boyd

with Director of Adult Education Lisa Whitmer and Susan Cohen, FASLA

 

Design Trust for Public Space Potluck

urban design, plazas

with DTFPS Executive Director Susan Chin and Hudson Square Connection Vice President of Marketing + Communications Suzy Changar

 

AIANY Climate Change in NYC: Bridging Science and Practice

resilient design, sustainability (co-sponsored by ASLA-NY)

with Jeffrey Raven, FAIA, LEED BD+C, Principal, RAVEN A+U; Associate Professor and Director, Graduate Program in Urban + Regional Design, New York Institute of Technology Susanne Desroches, Deputy Director, Infrastructure Policy, NYC Office for Recovery and Resiliency; Cynthia Rosenzweig, Senior Research Scientist, NASA Goddard Institute for Space Studies; and Jee Mee Kim, AICP, Principal, HR&A Advisors, Inc.

 

Goal:

develop meaningful speaking opportunities for Principal Signe Nielsen, RLA, FASLA, in the firm’s primary market of New York to fuel visibility and promote firm expertise across three core practice sectors

 

 

Results:

partnerships with three preeminent organizations attracted sold out crowds of practitioners and the public

 

event coverage included feature publication in Oculus (AIANY magazine), newsletters, videos, and social media posts magnified by partner and participant “ripple effect” outreach, all leveraged for marketing purposes

“Debra came highly recommended to us. New

to landscape architecture, she dove right in, generating targeted and successful media exposure and speaking engagements. An adept relationship builder, our clients praise her, too.”
—Signe Nielsen, RLA, FASLA, Principal

 

 

Photos: Pier 55 rendering ©MNLA, Industry City ©Elizabeth Felicella